The Countdown to Savings Begins
Black Friday, held the day after Thanksgiving, is the biggest shopping event of the year in the U.S. Retailers unveil steep discounts, and consumers can find major savings both in-store and online. In 2024, Black Friday falls on Friday, November 29, offering shoppers the chance to save big ahead of the holidays.
While the excitement of Black Friday can make it easy to overspend, this guide will help you navigate deals wisely and avoid unnecessary debt. With smart planning and a focus on key purchases, you can maximize your savings and enjoy the holiday season without financial stress.
What to Buy on Black Friday
Target the Best Deals of the Season
Black Friday is famous for its deep discounts on certain items. Knowing what to target can lead to significant savings. Here are the top categories to prioritize:
- TVs and Electronics: If you’re ready to upgrade your home entertainment system or snag the latest tech, Black Friday is the time. Retailers are expected to offer discounts like $899 for a 75-inch 4K Smart TV, down from $1,300. Popular items like wireless earbuds, laptops, and gaming consoles will also see major price drops.
- Kitchen Appliances: Small kitchen gadgets, such as air fryers, coffee makers, and mixers, are often heavily discounted. For example, a KitchenAid Artisan Stand Mixer, typically $449, is predicted to drop to $299. These deals make Black Friday a great time for home chefs to upgrade their gear.
- Winter Apparel: Brands like Columbia, Patagonia, and North Face are likely to offer 40%-50% off winter clothing. Coats, boots, and other essentials are often deeply discounted as retailers clear inventory ahead of seasonal shifts.
Shopping in these categories can yield significant savings, but remember: A deal is only valuable if it’s something you truly need and plan to buy.
What Not to Buy on Black Friday
Avoid These Spending Traps
While Black Friday can offer fantastic deals, some categories are better left for later:
- Toys: These often see bigger discounts closer to Christmas. Retailers tend to mark them down in mid-December to target last-minute shoppers.
- Holiday Décor: As tempting as it might be, hold off until after the holidays when décor is discounted by 50%-75% during clearance sales.
- Tools and Home Improvement Items: Discounts in this category are often steeper during spring or summer events like Memorial Day or Father’s Day sales.
By avoiding these items on Black Friday, you can focus your spending on areas where the savings are genuinely significant.
Examples of Past Black Friday Savings
Real Deals from Previous Years
Looking back at past Black Fridays gives insight into the kinds of savings you might find this year. Here are three standout examples:
- Electronics Galore: In 2023, a high-end 65-inch 4K Smart TV was discounted from $1,200 to $799—a 33% price drop. Similar savings are expected in 2024, particularly on TVs, laptops, and gaming consoles.
- Kitchen Must-Haves: Last year, a premium stand mixer from KitchenAid dropped from $379 to $279. These discounts are expected to return in 2024, with additional savings on air fryers and coffee machines.
- Fashion Finds: In 2023, major retailers offered 50% discounts on winter apparel, making it easy for shoppers to find coats and boots originally priced at $200 for just $100.
These examples highlight the kinds of deals shoppers can anticipate and serve as benchmarks for evaluating discounts this year.
Strategies for Smart Black Friday Shopping
Maximize Savings Without Overspending
To make the most of Black Friday deals, follow these smart shopping tips:
- Set a Budget: Decide how much you can afford to spend and stick to it. A clear budget helps prevent overspending and post-holiday debt.
- Make a Shopping List: Identify what you need or have planned to buy. Staying focused reduces the likelihood of impulse purchases.
- Compare Prices: Use tools like CamelCamelCamel or Google Shopping to ensure you’re getting the lowest price. Don’t rely solely on in-store signage or ads.
- Check Return Policies: Understand store policies for returns and exchanges, especially for high-ticket items. Watch for restocking fees or short return windows.
- Avoid Doorbuster Traps: These limited-quantity items are designed to lure shoppers but may not always be the best value. Don’t let flashy deals pressure you into quick decisions.
- Plan for Online Shopping: Many Black Friday deals are also available online. Shopping digitally lets you avoid crowds and makes price comparisons easier. Look for free shipping promotions or in-store pickup options to save even more.
- Watch for Hidden Costs: Account for shipping, warranties, and any additional fees that might apply to your purchases.
By shopping with a plan, you can maximize savings and avoid unnecessary debt.
Beyond Black Friday: Don’t Miss Other Deals
The savings don’t end on Black Friday. Here’s what’s next:
- Small Business Saturday (November 30): Support local businesses while finding unique gifts and exclusive deals.
- Cyber Monday (December 2): Online retailers often offer steep discounts, particularly on tech, fashion, and subscription services.
Spreading out your purchases across these events ensures you don’t miss any opportunities for savings while staying within your budget.
Smart Shopping for a Debt-Free Holiday
Black Friday is a golden opportunity to save money, but the key to success is shopping strategically. By focusing on what to buy, avoiding unnecessary purchases, and following a plan, you can maximize your savings without straining your finances.
Remember, the holiday season is about joy and celebration—not financial stress. Shop wisely this Black Friday, enjoy the savings, and enter the holidays with financial confidence and peace of mind.