How Gen Z Views Money

Generation Z marks a drastic change in the way people think of money as a concept. While every generation is different, Z is proving to be the one that will redefine the financial future. With challenges brought about by the current and past environment, this generation has to adapt. They’re adapting at a faster pace than expected.

Generation Z witnessed the fears and problems that stemmed from the previous generations. Many of them watched their Generation X parents struggle because of The Great Recession. Many of them had secure jobs and means, only for most of them to falter during the economic downturn.

On the other hand, they also watched Millennials who had to adjust to the onset of new technology. They watched the financial impact of those who prioritized spending and did not know the consequences of their actions. They saw the results of their struggles to pay student debt. Many Millennials also discovered the impact of financial planning on their own.

Generation Z grew up not knowing what life was like before smartphones and the internet. It allowed them to adjust and adapt fast. They saw Millennials struggle to pursue their dreams amid limited job availability. Whether in college or the workforce, many consider availability and demand before anything else.

They are also not so keen on debt, with the majority opting for lower-cost higher education. Millennials save more money, but Gen Z takes on less debt. As witnessed by many today, this younger generation comes in with the knowledge of past mistakes, making them a wiser force to reckon with. The data shows the difference:

• 35% of Gen Z already have business plans or have started a business.

• Only 21% of Gen Z wanted to take student loans.

• 64% of Gen Z started researching and talking to others about financial planning.

• 75% of all Gen Z are willing to shift to another state if a job opportunity arises.

Embracing Financial Technology and Sustainability

One of the unique aspects of Generation Z’s approach to money is their readiness to adopt financial technology (FinTech) solutions and their interest in sustainable investing. Growing up with smartphones and the internet, Gen Z is comfortable using mobile apps and online platforms for financial planning, budgeting, and investing. Their digital native status allows them to quickly learn about and integrate new financial tools into their lives, giving them an edge in managing their personal finances.

FinTech solutions like mobile banking, digital wallets, and robo-advisors are increasingly popular among Gen Z, as these tools provide convenience, cost savings, and seamless user experiences. Furthermore, they often prioritize security, ensuring that their financial information remains safe while conducting transactions online. This generation’s trust in technology and preference for online transactions has led to a surge in the adoption of cryptocurrencies, with many young people investing in digital assets to diversify their portfolios.

In addition to their interest in financial technology, Gen Z is also demonstrating a strong inclination towards sustainable and socially responsible investing. This generation is concerned about the long-term impact of their investments on the environment and society, and they actively seek out investment opportunities that align with their values. As a result, there has been a significant increase in demand for environmental, social, and governance (ESG) investment options among younger investors.

Gen Z Financial Literacy

One of the shifts in the behavior of this new generation is their concern about their finances. A significant part of Gen Z is aware of financial literacy and wants to improve. However, one of the biggest challenges they face is the source of their knowledge. Around 84% still rely on their parents and family for financial information.

While it can help to some degree, the information may be outdated, incomplete, or wrong altogether. Older generations learned the hard way. Others still have the same misconceptions. Even though Gen Z is beginning to learn at a young age, they have to broaden their horizons.

One of the ways they can do that is through the Internet. The web provides a plethora of resources to draw from. There’s so much information out there that it’s all about separating the good ones from the rest. The good news is that today’s generation is savvy enough to understand when something online is genuine. Zoomers are less likely to fall for scams and can adeptly navigate the internet.

While their approach towards debt is positive, there is a possibility that Gen Z is limiting their capabilities by avoiding it. They need to learn debt management and the right way to use items like credit cards. There is a part of the population that’s already comfortable, but the majority is still learning.

Almost Half Of Gen Zers Want To Be Homeowners In Just 5 Years

While millennials have been considered the generation of perpetual renters, it appears that Generation Z or Zoomers do not plan to follow in their footsteps. In a new study from Rocket Homes, 86.2% of Gen Zers ages 18-24 have their sights set on homeownership, while 45% of this group plan to own a home in 5 years’ time. If these emerging home buyers could achieve this, they would be between the ages of 23 years old and 29 years old when they buy a home. Despite their optimistic outlook, Gen Z is aware of potential challenges and is prepared to work hard to achieve their goals.

Zoomers Take Financial Responsibility Seriously

Financial responsibility is something older Gen Zers already seem keenly aware of. Of the respondents, 74.6% are routinely saving, with almost 10 percent specifically saving for a down payment. These Gen Zers are just entering the workforce and adulthood. The fact that they have already started saving bodes well for their continued financial well-being and preparation for homeownership. Additionally, those saving for an emergency fund (20.3%), those saving just to save (14.3%), and those saving to pay off debt (11.3%) are taking steps to put themselves in a better financial position earlier in life. This could set them up to be better able to purchase a home when they decide to.

Gen Zers Perceive Financial Challenges As Their Biggest Obstacle

The ambitious timeline for Gen Z home purchases may make their future look bright, but they are mindful that the journey will not be easy. When asked what would make buying a house the most difficult for them, 73.9% replied financial constraints, with:

• 21.9% of this group does not feel they will have enough cash for a down payment

• 18.4% do not believe they will be able to find a house in their price range

• 16.1% of Generation Z is anxious about not having adequate credit

• 10.5% worry about excessive student loan debt

• 7% find the mortgage qualification process daunting

The 18.4% that cited difficulty finding a house in their price range may suggest that these individuals are aware of the supply constraints that have kept first-time homebuyers out of the market. At the same time though, it was discovered that 80.6% of Gen Z respondents underestimate how much it cost to purchase a home. As of June 2021, the median home in the U.S. costs $363,300 (St. Louis Federal Reserve). The average price Gen Z gave when asked what they thought their first home would cost was $223,468 – 38.5% below the actual median home value. While this relates back to Gen Z believing they won’t be able to find a house in their price range, it also brings up the need for further education and awareness around financing and housing costs that could help overcome financial challenges.

The good news is Gen Zers have choices to help them alleviate some of the problems ahead. Similar to their millennial predecessors, programs, and grants are available to make homeownership more affordable. An FHA Loan is a great loan option for young and first-time homebuyers who may not have as much saved for a down payment. Since Generation Z has such a strong desire to purchase a home, we can expect these resources to be in high demand when they are made aware of them.

How To Achieve Your Financial Goals as a Member of Gen Z

The first thing that Gen Z needs to do to make the most of their situation is to stay proactive. They should not be afraid to ask questions and look for positive influences they can draw from. Even research online during free time can yield many results that can improve financial literacy.

You also don’t need to pay anything to access them. YouTube has hundreds of videos from people who’ve built their reputation as financially savvy. There are also online courses you can take. There is no more financial barrier like how there was during their parents’ generation.

While it may seem like there is a sense of urgency when building up wealth, it’s something you have to do long-term. Many people fall into the trap of get-rich-quick schemes, only to lose more money and time than they should have. You’ll find that many of those who’ve succeeded have gone through simple and even mundane paths.

It all starts with a goal. What do you want to achieve financially? Some people are out to find stability. Others want to get savings or buy a high-ticket item. Whatever the case, learning will help you get the foundational principles that can affect how you use and view money.

It can lead you to unique opportunities and change your life. As long as you’re moving forward and staying diligent, you’re on a good path.

It’s a Steady Race

Not everyone can reach their financial goals fast, but it doesn’t matter. Comparing your situation with others can be easy, especially if you have the same interests. Regardless, not everyone starts on the same path and you shouldn’t allow your perception of them to affect your perception of yourself. Stay on your course and you’ll achieve your goals.